Aaron Sainsbury’s Visionary Approach to Mortgage Broking at 3Finance.

The Essence of Broking and Community Involvement.

In a recent insightful conversation with Aaron Sainsbury, the broker behind 3Finance, Aaron shared his journey as a Business Owner and his unique approach to mortgage broking. His journey is not just about building a successful business; it’s about redefining success through helping others and fostering community collaboration.

Core Values: Helping Others Over Profit.

For Aaron, the driving force behind 3Finance is the thrill of solving problems for those who feel beyond help. “I am less motivated by money than by the thrill I get in solving problems for people,” Aaron states, emphasizing his commitment to making a difference in the lives of his clients.

Aaron’s entrepreneurial path began in 1995 with a conveyancing practice, followed by a mortgage broking franchise in 2005. His journey has been marked by significant milestones, including multiple awards for marketing initiatives and being admitted to the Leaders Forum three times. In 2019, he sold his franchise and returned to mortgage broking, focusing on a niche market that many traditional lending options overlook.

Thriving in a Dynamic Business Landscape.

Since Aaron joined 3Finance in September 2023, Aaron has adapted to the evolving business environment by targeting “too hard” loan types. Aaron explains, “These people are overlooked and undervalued by traditional lending options, and there is a great and increasing need for services to them.”

Aaron highlights the importance of networking in his success. “Networking is incredibly important. It’s vital to have a strong network of other professionals for advice and to provide services to my clients,” he says, underlining the synergy created through collaboration.

To those looking to start their own venture, Aaron’s advice is clear and profound: “Don’t chase profits. Find a way that you can help people in a way that nobody else does, then do that extremely well.”

Overcoming Challenges with Agility

Reflecting on past challenges, such as surviving the Global Financial Crisis, Aaron emphasizes the need for agility and adaptability. “Planning is vital, but you have to be agile and willing to adapt quickly,” he advises, echoing Mike Tyson’s words about the unpredictability of challenges.

Looking ahead, Aaron sees AI not as a challenger but as an opportunity to enhance his services, especially in his niche market that requires detailed personal advice.

Exciting Upcoming Projects

3Finance is gearing up for initiatives tailored to tradies, including networking events and mental health outreach, indicative of Aaron’s commitment to community involvement and support.

Aaron’s philosophy extends to his view of local business communities, like Caves Connect. He believes in cooperation over competition, stating, “If you help others without expectation, when it comes time for you to seek help, it is surprising how much more willing people will be.”

Aaron Sainsbury’s story with 3Finance is more than just an entrepreneurial success; it’s a testament to the power of community, empathy, and innovative thinking in the business world. His focus on helping others and creating value beyond profits makes him a standout figure in the mortgage broking industry and an inspiration to fellow entrepreneurs.